"A quality is a characteristic that a product or service must have. For example, products must be reliable, useable, and repairable. These are some of the characteristics that a good quality product must have. Similarly, service should be courteous, efficient, and effective. These are some of the characteristics that a good quality service must have. In short, a quality is a desirable characteristic.
However, not all qualities are equal. Some are more important than others. The most important qualities are the ones that customers want. These are the qualities that products and services must have.
So providing quality products and services is all about meeting customer requirements. It's all about meeting the needs and expectations of customers. So a quality product or service is one that meets the needs and expectations of customers."
Cited from ISO 9001 Definition Translated into Plain English
What is your understanding, what quality should be? How it can affect your onw practice? If you are interested in similar topics, join us.