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Can focusing on progress undo the progress?

Professor Ayelet Fischback and Professor Ravi Dhar discovered one paradoxical effect of focusing on progress: “goal liberation“.

Here is how it works: happy with the progress made toward a long-term goal, the brain turns off the mental processes that were driving the pursuit of the long-term goal and turns towards goals that have not yet been satisfied. Which often are in conflict with the long-term goal.

For example, a group of successful dieters were complimented on the progress made toward their ideal weight. Then they were offered either an apple or a chocolate bar as a thank-you gift. 85% of those  reminded of their progress chose the chocolate (vs. 58% in control group). Similarly, students made to feel good about the amount of time they studied were more likely to spend the evening hanging out with friends instead of studying.

The above is relevant to Solution-Focused practitioners since we invite clients to notice progress.

Is this SF practice actually undermining clients’ goals?

I think not, for a few significant reasons:

= to read more, please go to: http://www.briefcoachingsolutions.com/goal-liberation/ =

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