Sharing and building Solution Focused practice in organisations

Martin van Gogh
  • 67, Male
  • Netherlands
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Making SF management profitable

Profile Information

Where are you based? (City & Country)
In which role(s) do you use SF ideas and tools? (You can pick more than one)
Leader, Coach
What is your website (if any)?
What is your connection to Solution Focused Work (based on Insoo Kim Berg and Steve de Shazer at BFTC Milwaukee and others)?
CEO of Hoogendoorn Automation, my focus is on introducing SF leadership and coaching in profit organizations.

Martin van Gogh's Blog

R&D goes SF...

It sounds like a title of a new videoclip. But in real life it is a challenging new task that I took on board.

Since Hoogendoorn is the world leader on innovation in the Greenhouse IT business we have a serious (in numbers and mentality...) R&D team. Yearly we spend some 15% of our turnover on R&D, comparable with some of the major pharmaceutical companies. The R&D manager deliberately reports direct to me and not to the commercial manager since it is my opinion that… Continue

Posted on May 11, 2009 at 9:00 — 2 Comments

It works !

The title can be read in two ways. Information Technology works and yes, SF management is paying out. Turnover and profit climbed to an alltime high! Crisis, what crisis.

My november blog described the introduction proces of SF management both as management style and as concept for our businessplan 2009.

It was exciting to see that each manager was so proud of his stunningly "simple" SF based plans for 2009. Especially the first rule of SF: if something does not work (anymore)… Continue

Posted on January 26, 2009 at 20:08 — 1 Comment

SF embraced by the Management Team

In the past two months we prepared our stratey and budgets for 2009. Since we are listed on the AEX, the Amsterdam Stock Exchange we have to work with a stringent format and a lot of rules apply! Making strategic choices in this roller coster economy was easier then you think. Do not attempt to "predict" the market, work with you strenghts and align your organization for stormy weather. Take a firm grip on the stearing wheel!

This year I decided to make a solution focused businessplan. It… Continue

Posted on November 25, 2008 at 14:30 — 4 Comments


I have introduced SF management in my organisation. A high Tech IT company with some 140 specialists. The goal: improve the bottom line result (profit) and have more fun! We have just finished an extensive workshop with the management team. The ball is rolling. I will keep you posted on progress.
Allways looking for CEO's and managers with experience in this field to share knowledge and experience.

Posted on September 5, 2008 at 17:00 — 6 Comments

Comment Wall (5 comments)

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At 21:33 on May 18, 2009, Bert Garssen said…
Hi Martin,
Dank voor jjouw goede wens. Wat mij betreft zou jouw bijdrage ook geplaatst kunnen worden; graag zelfs!. Maak jij een aanpassing?

At 13:42 on January 30, 2009, John Nicol said…
Thanks for getting back to me.
Your 'agile' activities sound interesting
Will read your SF Adventures' piece and keep in touch

all the best, John
At 16:57 on January 28, 2009, Monika Houck said…
Hello Martin,
would like to call you tomorrow evening if this fits for you between 6 and 6.30.
Dont find a way to send you messages - this is why I use this comment wall for it. I
If you have another proposal with pleasure.
Today not feasible...
Take Care
At 16:41 on January 28, 2009, Monika Houck said…
Hello Martin,
read your contributions with pleasure.
And am deeply impressed on what you have been achieving.
Would love exchanging with you as well and will contact you.
With best regards
At 11:17 on January 27, 2009, Maaike Garssen said…
Hallo Martin,

Dat klopt helemaal! Ja leuk. Helaas geen limousine, maar vast wel een staande ovatie!

Leuk je dan weer te zien,





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Created by Katalin Hankovszky Dec 30, 2015 at 10:18pm. Last updated by Katalin Hankovszky Dec 30, 2015.

SOLWorld Resources

Welcome to the SOLWorld Resources section.  This part of the site features information about the SOLWorld network, our past events and materials from our previous website.  It will take some time to update all the information, so thanks for your patience. 

Information in this part of the site is 'read-only'.  If you want to start discussions, please go to the Forum or Groups. …


Created by Mark McKergow May 12, 2008 at 4:08pm. Last updated by Mark McKergow Dec 2, 2022.

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